With the previous and future fuel costs anyone buying a vehicle with a V8 either want 2 things: A) Towing Capacity (and interior room), which the Ranger doesn't have or B) Performance, which it would have, but they have a Mustang and performance made F150 models for this.
It wouldn't be cost effective to produce a truck with new parts that only performance mini-truck (remember this isn't a mid-size truck) enthusiasts would buy. The production cost and list price wouldn't make up for the new parts they would have to produce.
im sure the emails aren't pouring in, but i bet they've heard it on more then one occasion about wanting a V8.
and it makes sense about the production costs and everything.
honestly, if i had the choice though, i would get the V8. Nice power, but a truck small enough to wheel in some places that full size trucks can't get to.
I don't blame you, showing an S10/Camaro up in a "stock" Ranger would be a rush, but I think a small turbo/intercooled diesel is more within the realm of possibility and "cool factor". This would keep the sales up in S & N America, appeal to the Eco-friendly drivers and buyers looking for towing ability combined with fuel economy.
I read in MotorTrend recently about Ford's "EcoBoost" engine lineup plan; a twin turbocharged version of the 3.5L Duratec V6 was mentioned quite a few times and sounds like it'll be in the 2010 Mustang, Lincoln MKS, Ford Flex, ~2010 Fusion is supposed to get it as well. The next Explorer is also getting the turbocharged 3.5L, and they talked about a base turbocharged 2.0L 4-cylinder. So we'll see how the Ranger fares down the road, maybe it'll see some type of a forced induction engine.
The V8 Colorado is only because of the H3. The H3 needed a V8 in it, and it shares the same platform as the Colorado does so since it's the same platform and they are offering a V8 in one I guess they decided it would be better to just offer it throughout the entire platform. It is pointless tho, the V8 is only available in the higher or highest trim level(s) and for the price of one with a V8 you could get a pretty nice fullsize with a V8.
It's all about sales. I have no way to back up these claims, because its late and I don't feel like looking it up, but I'm guessing the majority of ranger sales are fleet sales, or to those who want a truck with good fuel economy. Anyone buying a ford work truck (contractors, construction, landscapers, etc...not to mention fleet sales to larger companies who actually take their trucks off road) gets an F150, at minmum. Sport Trac sales go to those who want the comfort/size of an explorer with a little bit of a bed to so they can haul wood chips and top soil without getting the interior of the vehicle dirty. Everyone else who is buying larger ford vehicles is getting SUV's or trucks loaded with accessories that will never be taken off a paved road or have more than some shrubbery in the bed. (this of course, is not counting the small contingent of truck buyers who actually buy trucks and drive them off road or mod them to be unique - which includes quite a few people on this board.)
This is why i think ford needs to continue the ranger with a complete redesign, or something like the Ranger Max. Something that looks new and updated, with regular cab and 4 door options, and 4, 6, and 8 cylinder engines. They need to make a smaller, more efficient truck that will fit the needs of the majority of people who buy trucks. Something that has the towing capacity and payload abilities close to a larger truck, but can actually be parallel parked in a normal space, and doesnt consume gas faster than a termite eats an old tree.
97 XLT 2.3L, 5 speed
-dynomax super turbo cat back system
I've got a Civic to my right, and he starts talking smack
One thing I can't ignore is a punk like that
He's the devil I know or the devil I don't
Welcome to my dust and stones, goodbye
Because you cant starve us out,
and you cant make us run
We're them old boys raised on shotguns