Well, I am one of the managers at a Ford Dealer, so my cost is ALOT less than sticker but a 4dr Supercab 2wd with a 4.0l and Automatic XLT base prices at 18700 or so. I added privacy glass, pioneer sound system, sport bucket leather seats, pw, pdl, trailer tow, etc. Basically everything you can order on one. It came out to around 23600 give or take a few hundred.
I handle alot of the aftermarket for our store, so I wanted to have a few things we sell alot of on it, like a spray in liner, autostart, etc. But I also wanted to show that we do custom paint and bodywork too.