current Ranger to remain until 2011
#1
06-25-2008
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current Ranger to remain until 2011
per Autoblog
as stated the truck would require an all new interior, (the current ones been around since 1995, just the seats, steering wheel, and passenger side airbag has changed), it would need side airbags. which means at the very least new seats.
As record fuel prices leave automakers' carefully-laid truck plans looking as if they've been bombarded by a squadron of B-52s, an unlikely survivor might poke its head through the wreckage at Ford: the Ranger. Originally slated to be given a gold watch, a pat on the back, and then shown the door in 2009, the Detroit News reports that the current Ranger might live on until 2011, when its new global replacement will be ready. Attractive fuel economy and good sales numbers -- the Ranger is the #2 compact truck behind the Taco, even though opening the door to the Ford is like stepping into a time machine to the 1990s -- might be the current Ranger's saviors. Salvation is not completely assured, however. Some investment would be required to keep Ranger alive no matter what, as the current truck doesn't have side airbags, which are required after 2009 (this was probably one of the reasons it was slated to die off then in the first place). Is spending money on the Ranger to extend its life just two years in Ford's best interests? Bean-counters will decide. In case you haven't noticed, they've been doing a lot of deciding, lately.
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If not it could be b/c the sensor got corosion on it. Happened to mine.
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#10
06-25-2008
Either of these are the ones I am likely to chose, it will have the Z-71 4x4 package:
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06-25-2008
#12
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id rather have an f150 and get 1 less mpg
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06-25-2008
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same info here but the detroit news story. http://detnews.com/apps/pbcs.dll/art...806250358/1148
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06-25-2008
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#19
06-25-2008
#20
06-25-2008
I'm honestly not surprised. Ford was almost forced into not making a new f150. The ranger is whats keeping the f150 afloat right now. I also figured with the way prices are it would hurt more to dump the ranger for a couple of years then to bring out it's replacement.
Last edited by Sonic04Edge; 06-26-2008 at 02:38 AM.
#22
06-26-2008
There's PLENTY of logic in keeping the Ranger around, either as a Ranger, or rebadged as an F100.
- The Ranger is one of the few remaining compact trucks available
- The Ranger (4cyl) is currently the most fuel efficient truck in its class
- The Ranger name has been around for DECADES... has a strong following, and has a strong history
Now... as the trend was going towards bigger and better, the Ranger's future may have, once upon a time, looked poor. Now that gas prices have leapt up, it makes more sense than ever to keep the Ranger. The NEW trend is going to be towards fuel efficiency, and smaller sizes. That said, Ford already has the PERFECT truck that achieves both good mileage AND still has its small size.
People need trucks, period. This is a perfect opportunity for Ford to try and capture lost sales of other, less fuel efficient truck brands. For those in the market who still require or want a truck for its towing/hauling capabilities, the Ranger, with its great gas mileage, would make a great alternative.
#24
06-26-2008
