The family plan will be the ford A-Plan price. If a salesman presents you with the "invoice", it will be one of the boxes on the card. A-plan price is usually a little less than what Edmunds calls "invoice price." Rebates are in addition to the A-plan price. There is also X-plan, but that's for 'friends of family', and is much higher.
This past January, I bought a L2 slightly under the A-plan price, plus $2500 in rebates, just haggeling with the dealer.
Dealers also get quanity bonus money. If they meet their numbers, they get another $180 back per car, on top of hold-back, and everything else.
Last edited by AeroDoc; 07-10-2005 at 07:20 PM.