All depends on what your needs are.
If this is a DD and you have standard equipment then why spend the money on an Optima.
Eastern Batteries are good, Sears - Die Hard, for the money will last, if not they replace them for cheap. Not sure about your local Auto Parts Stores, NAPA has a decent stocker.
Look for high CCA Rating, 700 + and look at the warranties, you will pay for a long warranty but it can be worth it.
Now if you have Audio Equip, maybe extra lighting, think Deep Cycle Battery, again get high CCA, this is where an Optima may come in the picture.
I will be running a battery with 800 CCA for the colder weather here in MA, right now brand wil not be a problem..
And thanks for reminding me I need to get a new battery before cold weather sets in.
4x4, 5sp, Std Cab, Stepside, E4 Red
4” Lift - Coil-Overs, 6” SkyJacker Leafs - No Blocks (Mistake)
31 Spline FX4 Rear Axle, 4.56s and OX Locker, Hurst Shifter w/Optional Stick and "Made by Grev" alignment adapter