My local ford dealer quoted me 58.53 plus tax for the 4L5Z-1613086-AAF mats. I believe that site wanted $75 plus shipping??!
EDIT: Take that last statement back, that site doesn't even list that part number. FWIW, that part # is for the mats that are optional for the FX4 package and are just the front mats. I think the rear mats were $30 or 40 something.