Crank cam timing is pretty straight forward.
#1 TDC is also #4 TDC on the crank, then cam is what decides Valve timing for #1 or #4 to be on compression stroke or exhaust stroke, they are always opposite, same as #2 and #3
The cam gear only goes on to cam a certain way, a pin lines it up, there are a few manufacture marks on the cam gear and then the timing mark.
The crank just has its key way for timing mark, I think it is straight up when #1/#4 is at TDC.
1994 2.3l is a Single over head cam(SOHC), you only need to time exhaust and intake when you have a Dual over head cam(DOHC), 2.3l Duratec has that, not your 2.3l Lima
Exhaust side coil is used when starting engine, intake side coil isn't.
Good large diagram here of timing marks: https://motogurumag.com/image/khFEoX/