End of the Road for the Ford Ranger, Last Being Assembled Friday - Ranger-Forums - The Ultimate Ford Ranger Resource


General Ford Ranger Discussion General discussion of the Ford Ranger that does not fit in any other sub-forum.

Reply
 
LinkBack Thread Tools Search this Thread
  #1  
Old 12-15-2011
KLC's Avatar
KLC KLC is offline
RF Veteran
Thread Starter
iTrader: (29)
 
Join Date: Nov 2007
Location: New Mexico
Posts: 13,115
End of the Road for the Ford Ranger, Last Being Assembled Friday

Quote:
DETROIT — It's the end of the road for the Ranger in the U.S.

Ford is ending production of the smallest pickup it makes, a truck that helped the company battle more fuel-efficient Japanese imports when it was launched in 1982. The last American-made Ranger rolls off the assembly line in Minnesota Friday.

After peaking in the mid-1990s, sales of the Ranger have fallen over the last decade, hurt by neglect as Ford focused on more profitable large pickups. The Ranger's styling grew stale, it lost its fuel economy edge and the price wasn't much lower than beefier siblings like the F-150.

Other companies aren't so sure it's time to ditch small pickups. Toyota Motor Corp., General Motors Co. and Nissan Motor Co. all plan to continuing selling small pickups in the U.S., citing high gas prices and loyal buyers.

Still, sales of small pickups topped out at 1.2 million, or 8 percent of all vehicles sold in the U.S., in 1994, according to LMC Automotive, a consulting group. About a quarter of those were Rangers, which appealed to guys for their manly styling and zippy ride. But sales have been sliding ever since. LMC expects small pickup sales to total 297,000 this year, or 2 percent of the market.

Vehicles need styling updates to help keep up sales. But Jim Oaks, a retired state trooper from Salem, Ohio, who runs a website for Ranger enthusiasts, says current models have almost exactly the same interior as one he bought in 1996.

Pricing has also been a problem. The Ranger started out as a cheaper alternative to bigger pickups, but as Ford added features, like upgraded transmissions or satellite radio, prices crept up. A top-of-the-line, two-door Ranger with a V6 engine starts at $22,340, or just $600 less than a base model F-150. Automakers' incentives, including zero-percent financing and other deals, erased that price premium altogether, making bigger trucks more appealing.

Small pickups have lost their fuel economy edge as automakers improve the efficiency of engines in bigger trucks. The Ranger, which offers a four-cylinder engine, can get up to 27 miles per gallon on the highway. But an F-150 with a more powerful V6 can get 23.

Gas costs didn't matter much to buyers in the late 1990s and early 2000s, when pump prices were cheaper. But when gas spiked and the recession took hold in 2008, drivers who didn't need pickups to haul things stopped buying altogether. Demand for both large and small pickups suffered, with sales of small models dropping by nearly half between 2007 and 2009.

"You really have to start questioning whether to commit the tremendous capital and resources," says Ford U.S. sales analyst Erich Merkle. He says the company expects many Ranger customers to shift to F-150s, which are nearly 4 feet longer and sit 10 inches higher than the Ranger.

The end of Ranger production means the closure of the St. Paul, Minn., plant where it's made. The plant has produced more than 6 million cars and trucks since 1925, when it was opened by company founder Henry Ford. Many of the plant's 800 workers will be able to transfer to other facilities, the company says.

Ford will continue to sell a new version of the Ranger outside the U.S. Those trucks will be built in Thailand, South Africa and South America.

Ford isn't the only company taking a hard look at small pickups. Fred Diaz, the head of Chrysler Group's Ram truck brand, says the company is still deciding whether it will continue to sell the small Dakota in the U.S.

But most of Ford's rivals say they remain committed to the market. Some drivers still want the features of a pickup even if they don't need big ones like the Chevy Silverado.

"We still believe there is significant opportunity ... in the U.S. market, for those customers who don't need all of the capability of a Silverado but the functionality of a pickup truck," says GM spokesman Otie McKinley.

Oaks, 44, thinks Ford will eventually reverse its decision, especially if gas prices remain high. Rangers have a lot of fans because they're dependable and easy to modify for off-roading, he says. Oaks and his wife own models from 1983, 1989 and 1996.

"The Ranger is big enough to haul stuff but small enough so that it doesn't use as much gas. It's an all-around reasonable vehicle to have," he says.

And if Ford doesn't change its mind?

"I have friends who own salvage yards," Oaks says. "I will keep buying Rangers and stockpiling parts 'til eternity."
.
Reply With Quote
  #2  
Old 12-15-2011
djfllmn's Avatar
Moderator
 
Join Date: Mar 2009
Location: York, PA
Posts: 5,796
Ford will realize what they did and im convinced theyll bring it back...they did the same deal with the taurus
Reply With Quote
  #3  
Old 12-15-2011
morris's Avatar
RF Veteran
iTrader: (5)
 
Join Date: Feb 2008
Location: South Detroit.
Posts: 7,833
So with it being the end of the road, are threads denouncing it gonna end too? Kidding of course kris. There was an article about the plant in the paper the other day. All the products they've manufactured of the decades and why it's location was chosen.
Reply With Quote
  #4  
Old 12-15-2011
KLC's Avatar
KLC KLC is offline
RF Veteran
Thread Starter
iTrader: (29)
 
Join Date: Nov 2007
Location: New Mexico
Posts: 13,115
Quote:
Originally Posted by morris View Post
So with it being the end of the road, are threads denouncing it gonna end too? Kidding of course kris.
Haha, the subject has been discussed over and over. Friday is a big day for the Ford Ranger though. Figured the article is worth posting.
Reply With Quote
  #5  
Old 12-15-2011
morris's Avatar
RF Veteran
iTrader: (5)
 
Join Date: Feb 2008
Location: South Detroit.
Posts: 7,833
I know. I would love to be at that plant for closing day.
Reply With Quote
  #6  
Old 12-15-2011
Jason8n's Avatar
Member
 
Join Date: Mar 2011
Location: Roxboro, North Carolina
Posts: 708
Wirelessly posted (Droid2)

Quote:
Originally Posted by djfllmn
Ford will realize what they did and im convinced theyll bring it back...they did the same deal with the taurus
Probably be a major redesign like the t-bird was.
Reply With Quote
  #7  
Old 12-15-2011
djfllmn's Avatar
Moderator
 
Join Date: Mar 2009
Location: York, PA
Posts: 5,796
hopefully it doesnt flop like the t-bird did
Reply With Quote
  #8  
Old 12-15-2011
Ranger_Guy15's Avatar
Member
 
Join Date: Apr 2007
Location: MN
Posts: 2,827
That would be nice if they reversed their decision. Heres a few pics I took a couple years ago just for kicks.





Attached Thumbnails
End of the Road for the Ford Ranger, Last Being Assembled Friday-2008_02100005.jpg   End of the Road for the Ford Ranger, Last Being Assembled Friday-2008_02100004.jpg   End of the Road for the Ford Ranger, Last Being Assembled Friday-2008_02100002.jpg   End of the Road for the Ford Ranger, Last Being Assembled Friday-2008_02100007-1.jpg   End of the Road for the Ford Ranger, Last Being Assembled Friday-2008_02100013.jpg  

End of the Road for the Ford Ranger, Last Being Assembled Friday-2008_02100009.jpg  
Reply With Quote
  #9  
Old 12-15-2011
GrizzyDo's Avatar
Member
 
Join Date: Apr 2011
Location: Wilmington, NC
Posts: 31
what i wouldnt give to have that twin cities home of the ranger sign on my wall...
Reply With Quote
  #10  
Old 12-15-2011
Ranger_Guy15's Avatar
Member
 
Join Date: Apr 2007
Location: MN
Posts: 2,827
Quote:
Originally Posted by GrizzyDo View Post
what i wouldnt give to have that twin cities home of the ranger sign on my wall...
Yea I should go down there and steal it lol.
Reply With Quote
  #11  
Old 12-15-2011
Taylor's Avatar
Ive been dubbed....an old volk
iTrader: (18)
 
Join Date: Mar 2010
Location: Nashville, NC
Posts: 7,110
I would LOVE to buy the last ranger to roll off of the assembly line.

I guarantee its probably already been spoken for.

....I think Dave deserves it lol!!
Reply With Quote
  #12  
Old 12-15-2011
01RangerEdge's Avatar
Scrambles the DeathDealer
iTrader: (11)
 
Join Date: Jul 2009
Location: Jackson, MO
Posts: 7,598
I thought Orkin already bought the last one?

I read an article the other day that said that
Reply With Quote
  #13  
Old 12-15-2011
StxDangerRanger's Avatar
RF Veteran
iTrader: (2)
 
Join Date: Dec 2010
Location: Flat Rock, Mi
Posts: 6,313
Quote:
Originally Posted by 01RangerEdge View Post
I thought Orkin already bought the last one?

I read an article the other day that said that
They did.
I posted that article the other day. it was in the Detroit News.
I think they'll bring it back in a few years, they're putting all their eggs in the F-150 basket and when they don't sell enough trucks they'll bring it back to keep up with the other Big 2.
Reply With Quote
  #14  
Old 12-15-2011
rangerrunner11's Avatar
Member
 
Join Date: Feb 2011
Location: .
Posts: 1,018
sad. But with millions of them out there, we wont see a single impact of this for years.

Havent done my research but.. "F-150...sits ten inches higher.." not from what ive seen
Reply With Quote
  #15  
Old 12-15-2011
Member
 
Join Date: Feb 2010
Location: Cocoa, FL
Posts: 555
There's still plenty to go around.

It's sad, I feel as though they'll realize it's a mistake.

I say build an EcoBoost Ranger. I'd be all over it.
Reply With Quote
  #16  
Old 12-16-2011
98liftedranger's Avatar
RF Veteran
iTrader: (5)
 
Join Date: Aug 2008
Location: California
Posts: 12,538
Not another of these threads...
Reply With Quote
  #17  
Old 12-16-2011
Member
 
Join Date: Dec 2011
Location: Corydon
Posts: 4
Quote:
Originally Posted by djfllmn View Post
Ford will realize what they did and im convinced theyll bring it back...they did the same deal with the taurus
X2
Reply With Quote
  #18  
Old 12-16-2011
Member
 
Join Date: Dec 2011
Location: Corydon
Posts: 4
Quote:
Originally Posted by djfllmn View Post
hopefully it doesnt flop like the t-bird did
X2 ... lol
Reply With Quote
  #19  
Old 12-16-2011
morris's Avatar
RF Veteran
iTrader: (5)
 
Join Date: Feb 2008
Location: South Detroit.
Posts: 7,833
Quote:
Originally Posted by rangerrunner11 View Post
sad. But with millions of them out there, we wont see a single impact of this for years.
True true. Start the stock piles now...
Reply With Quote
  #20  
Old 12-16-2011
rangerrunner11's Avatar
Member
 
Join Date: Feb 2011
Location: .
Posts: 1,018
Quote:
Originally Posted by morris View Post
True true. Start the stock piles now...
right, im gonna go buy a working truck and save it under a tarp for donor parts
Reply With Quote
  #21  
Old 12-16-2011
99offroadrngr's Avatar
TOYOTA
iTrader: (37)
 
Join Date: Jul 2007
Location: Massachusetts
Posts: 11,728
this makes me want to get another one since they'll slowly become extinct but it wont happen lol
Reply With Quote
  #22  
Old 12-16-2011
Castle's Avatar
Member
 
Join Date: Mar 2009
Location: Huntsville, AL
Posts: 48
Reply With Quote
  #23  
Old 12-16-2011
SVT01RANGER's Avatar
Member
iTrader: (2)
 
Join Date: Jun 2004
Location: West Eugene, OR
Posts: 3,634
thanks alot ford, 800 more unemployed people,a nd just before christmas, thats worse then a membership to the "jelly of the month club"

def. dick move of the year
Reply With Quote
  #24  
Old 12-16-2011
Member
 
Join Date: Jul 2011
Location: glenshaw pa
Posts: 1
sad and they bring it back again, if they are smart they will.
Reply With Quote
  #25  
Old 12-16-2011
Scrambler82's Avatar
Old Guy Userů ltr
iTrader: (12)
 
Join Date: Jul 2009
Location: SoCal
Posts: 6,773
I for one do not want the ranger back as a revamped car.

The pics I have seen appear, to me, to be a Ford Edge with a pickup Bed on it.
Reply With Quote
Reply

Related Topics
Thread Thread Starter Forum Replies Last Post
Ranger won't start after being parked for 1-2 years rangerrescue General Technical & Electrical 10 08-07-2011 11:01 AM
final days of the USA assembled Ranger LILBLUE04FX4L2 General Ford Ranger Discussion 57 02-24-2006 04:25 PM


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -6. The time now is 11:25 AM.


We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.