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  #1  
Old 10-28-2009
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Icon2 Marketing Class Survey, HELP!

Hey guys, need your help. Just copy and paste these questions and reply....I'd greatly appreciate it. We're taking a previously successful product in production today, and trying to market a newer, more advanced version. I'm essentially tryign to market the South American Ranger here in the US, the 4wd twin turbo diesel 4 door truck we all want, which would come stock with 265/70/17 BFGoodrich AT's and a 17" version of the FX4 5-spokes....that would be the "Ranger Extreme". Also there will be a hybrid version (using the 2.5L out of the Escape Hybrid, which will be offered in a 2wd or 4wd, single cab or 4dr version) which would be called the 'Ranger Hybrid", and the "Ranger GT" which would have a supercharged 4.6L, single cab or ext cab, in 2wd. Again, if you could take this survey, I'd appreciate it. I just need like 10-15 of you to do it.

- Steve



1.) Do you own a car or truck?

2.) Do you plan on purchasing a car or truck in the next year?

3.) Do you plan on purchasing a car or truck in the next 5 years?

4.) Do you consider the price when purchasing a car or truck?

5.) Do you consider fuel efficiency when purchasing a car or truck?

6.) Would you purchase a truck over a car?

6a.) If yes, describe WHY you would choose a truck.

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"?

8.) If the Ford Ranger was a guy, what kind of guy would it be?
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Old 10-28-2009
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1.) Do you own a car or truck? Yes, Truck

2.) Do you plan on purchasing a car or truck in the next year? No.

3.) Do you plan on purchasing a car or truck in the next 5 years? Yes.

4.) Do you consider the price when purchasing a car or truck? Yes.

5.) Do you consider fuel efficiency when purchasing a car or truck? No.

6.) Would you purchase a truck over a car? Yes.

6a.) If yes, describe WHY you would choose a truck. Able to Carry people as well as Cargo.

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"? Powerful

8.) If the Ford Ranger was a guy, what kind of guy would it be? A tough Midget

Last edited by Lazler; 10-28-2009 at 06:59 PM.
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  #3  
Old 10-28-2009
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1.) Do you own a car or truck? Truck.

2.) Do you plan on purchasing a car or truck in the next year? No.

3.) Do you plan on purchasing a car or truck in the next 5 years? No.

4.) Do you consider the price when purchasing a car or truck? Yes.

5.) Do you consider fuel efficiency when purchasing a car or truck? No.

6.) Would you purchase a truck over a car? Yes.

6a.) If yes, describe WHY you would choose a truck. Cargo space, towing, more capable

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"? Useful

8.) If the Ford Ranger was a guy, what kind of guy would it be? One of those small guys that doesn't take crap of anybody! Small guy syndrome.

Edit: Tough midget!!! hahahaha

Last edited by seed60; 10-28-2009 at 06:58 PM.
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Old 10-28-2009
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haha liked that eh
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  #5  
Old 10-28-2009
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lol, a tough midget...nice!

c'mon guys, help me out!
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  #6  
Old 10-28-2009
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1.) Do you own a car or truck? Truck

2.) Do you plan on purchasing a car or truck in the next year? No

3.) Do you plan on purchasing a car or truck in the next 5 years? NO

4.) Do you consider the price when purchasing a car or truck? Yes

5.) Do you consider fuel efficiency when purchasing a car or truck? Not really, I own a Ranger...need I say more?!

6.) Would you purchase a truck over a car? Yes

6a.) If yes, describe WHY you would choose a truck. I won't get stuck...as easily.

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"? Durability

8.) If the Ford Ranger was a guy, what kind of guy would it be? No. Idea.
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  #7  
Old 10-28-2009
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1.) Do you own a car or truck?

Yes, truck.

2.) Do you plan on purchasing a car or truck in the next year?

No

3.) Do you plan on purchasing a car or truck in the next 5 years?

Yes, of course I'm keeping the Ranger.

4.) Do you consider the price when purchasing a car or truck?

Yes, who doesn't?

5.) Do you consider fuel efficiency when purchasing a car or truck?

Yes, but it is not a deal breaker.

6.) Would you purchase a truck over a car?

Yes

6a.) If yes, describe WHY you would choose a truck.

Best of both worlds - overall more capable, more useful cargo room, increased towing capacity, ground clearance, etc.

6b.) If no, describe WHY you would NOT choose a truck.

N/A

7.) What is the first word you think of when you hear the term "truck"?

Ford

8.) If the Ford Ranger was a guy, what kind of guy would it be?

A person who is more capable than they are given credit for.
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  #8  
Old 10-28-2009
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1.) Do you own a car or truck?
Truck

2.) Do you plan on purchasing a car or truck in the next year?
No
3.) Do you plan on purchasing a car or truck in the next 5 years?
Yes
4.) Do you consider the price when purchasing a car or truck?
Yes
5.) Do you consider fuel efficiency when purchasing a car or truck?
No
6.) Would you purchase a truck over a car?
Yes
6a.) If yes, describe WHY you would choose a truck.
It Fits me better then a car
6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"?
I think of my own truck
8.) If the Ford Ranger was a guy, what kind of guy would it be?

a tough midget that has lots of sex with hot *****es.
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Old 10-28-2009
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1.) Do you own a car or truck? Truck

2.) Do you plan on purchasing a car or truck in the next year? Yes

3.) Do you plan on purchasing a car or truck in the next 5 years? Yes

4.) Do you consider the price when purchasing a car or truck? Yes

5.) Do you consider fuel efficiency when purchasing a car or truck? Yes

6.) Would you purchase a truck over a car? Yes

6a.) If yes, describe WHY you would choose a truck. I go camping, offroading and I haul a quad around.

7.) What is the first word you think of when you hear the term "truck"? Tough

8.) If the Ford Ranger was a guy, what kind of guy would it be? Girly man
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  #10  
Old 10-28-2009
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1.) Do you own a car or truck? Yes

2.) Do you plan on purchasing a car or truck in the next year? Yes

3.) Do you plan on purchasing a car or truck in the next 5 years? Yes

4.) Do you consider the price when purchasing a car or truck? Yes

5.) Do you consider fuel efficiency when purchasing a car or truck? Yes

6.) Would you purchase a truck over a car? Yes

6a.) If yes, describe WHY you would choose a truck. Ability to haul large items.

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"? Rugged

8.) If the Ford Ranger was a guy, what kind of guy would it be? Tough, someone who's size should not determine their ability.
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  #11  
Old 10-28-2009
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1.) Do you own a car or truck? Yes, a truck

2.) Do you plan on purchasing a car or truck in the next year? No, but it is a possibility

3.) Do you plan on purchasing a car or truck in the next 5 years? Probably

4.) Do you consider the price when purchasing a car or truck? Very much

5.) Do you consider fuel efficiency when purchasing a car or truck? No

6.) Would you purchase a truck over a car? Yes

6a.) If yes, describe WHY you would choose a truck. Being able to sit higher and see further down the road, versatility, durability, and capability

7.) What is the first word you think of when you hear the term "truck"? Tough

8.) If the Ford Ranger was a guy, what kind of guy would it be? The guy that noone thinks can do anything but he proves them wrong when he does.
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  #12  
Old 10-28-2009
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1.) Do you own a car or truck? Yes

2.) Do you plan on purchasing a car or truck in the next year? Yes

3.) Do you plan on purchasing a car or truck in the next 5 years? Yes

4.) Do you consider the price when purchasing a car or truck? Yes

5.) Do you consider fuel efficiency when purchasing a car or truck? No

6.) Would you purchase a truck over a car? Defiantly

6a.) If yes, describe WHY you would choose a truck. More versatile, I camp and tow alot, so a truck is a necessity

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"?Rugged, solid, capable, versatile

8.) If the Ford Ranger was a guy, what kind of guy would it be? Chuck Norris kinda guy
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  #13  
Old 10-28-2009
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1.) Do you own a car or truck? Yes

2.) Do you plan on purchasing a car or truck in the next year? No

3.) Do you plan on purchasing a car or truck in the next 5 years?Yes

4.) Do you consider the price when purchasing a car or truck?Yes

5.) Do you consider fuel efficiency when purchasing a car or truck?Sort Of

6.) Would you purchase a truck over a car?Hell Yes

6a.) If yes, describe WHY you would choose a truck.I just like the utility of a truck, also the feel of driving a truck.

6b.) If no, describe WHY you would NOT choose a truck.N/A

7.) What is the first word you think of when you hear the term "truck"?Redneck

8.) If the Ford Ranger was a guy, what kind of guy would it be?The kind of quiet not so flashy guy that can kick some serious ***. Kind of like Anderson Silva
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  #14  
Old 10-28-2009
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1.) Do you own a car or truck? YES

2.) Do you plan on purchasing a car or truck in the next year? NO

3.) Do you plan on purchasing a car or truck in the next 5 years?YES

4.) Do you consider the price when purchasing a car or truck?YES

5.) Do you consider fuel efficiency when purchasing a car or truck?YES

6.) Would you purchase a truck over a car?YES

6a.) If yes, describe WHY you would choose a truck.A truck serves as a tool also for me

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"?Mud or Hunting

8.) If the Ford Ranger was a guy, what kind of guy would it be? Concervative
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  #15  
Old 10-28-2009
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1.) Do you own a car or truck? Yes

2.) Do you plan on purchasing a car or truck in the next year? Nope

3.) Do you plan on purchasing a car or truck in the next 5 years? Yes bigger truck

4.) Do you consider the price when purchasing a car or truck? yep

5.) Do you consider fuel efficiency when purchasing a car or truck? nope

6.) Would you purchase a truck over a car? yes always

6a.) If yes, describe WHY you would choose a truck. more practical for my lifestyle

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"? doesnt have to be clean to look good.

8.) If the Ford Ranger was a guy, what kind of guy would it be? a guy thats a friend to everybody.
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  #16  
Old 10-28-2009
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1.) Do you own a car or truck? yes

2.) Do you plan on purchasing a car or truck in the next year? no

3.) Do you plan on purchasing a car or truck in the next 5 years? maybe

4.) Do you consider the price when purchasing a car or truck? yes

5.) Do you consider fuel efficiency when purchasing a car or truck? not really

6.) Would you purchase a truck over a car? yes

6a.) If yes, describe WHY you would choose a truck. economical, ability to tow/haul

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"? masculine, then mine

8.) If the Ford Ranger was a guy, what kind of guy would it be? weekend warrior, DIY, the "buddy with the truck"

i filled out this survey with the girlfriend and her mom and i have to say it was rather humorous. if the ranger was a man, it would be a metrosexual and the first thing i thought of when i said truck was to make scary truck noises.
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Old 10-28-2009
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1.) Do you own a car or truck? yes truck

2.) Do you plan on purchasing a car or truck in the next year? no

3.) Do you plan on purchasing a car or truck in the next 5 years? yes

4.) Do you consider the price when purchasing a car or truck? yes

5.) Do you consider fuel efficiency when purchasing a car or truck? car yes truck no

6.) Would you purchase a truck over a car? yes

6a.) If yes, describe WHY you would choose a truck. a truck is much more use full

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"? Ranger

8.) If the Ford Ranger was a guy, what kind of guy would it be? a nice guy that would help anyone and be able to do pretty much anything a normal guy can do


the last one was kinda hard had to think about it. and wish there would be a super charged 4.6 4x4
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  #18  
Old 10-28-2009
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1.) Do you own a car or truck? Truck

2.) Do you plan on purchasing a car or truck in the next year? NO

3.) Do you plan on purchasing a car or truck in the next 5 years? Yes

4.) Do you consider the price when purchasing a car or truck? Yes

5.) Do you consider fuel efficiency when purchasing a car or truck? Yes

6.) Would you purchase a truck over a car? Yes

6a.) If yes, describe WHY you would choose a truck. I am a man

6b.) If no, describe WHY you would NOT choose a truck. See above answer

7.) What is the first word you think of when you hear the term "truck"? Man things

8.) If the Ford Ranger was a guy, what kind of guy would it be? A manly man
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  #19  
Old 10-28-2009
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1.) Do you own a car or truck? TRUCK

2.) Do you plan on purchasing a car or truck in the next year? im looking into it

3.) Do you plan on purchasing a car or truck in the next 5 years? yes

4.) Do you consider the price when purchasing a car or truck? yes

5.) Do you consider fuel efficiency when purchasing a car or truck? yes but its not terribly important

6.) Would you purchase a truck over a car? sometimes

6a.) If yes, describe WHY you would choose a truck. higher off the ground. more leg room (i usually bump my head in most cars) tough and reliable

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"? strong, tall, never giving in

8.) If the Ford Ranger was a guy, what kind of guy would it be? average size man who never quits or gives in
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  #20  
Old 10-28-2009
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1.) Do you own a car or truck? Truck

2.) Do you plan on purchasing a car or truck in the next year? No

3.) Do you plan on purchasing a car or truck in the next 5 years? Yes

4.) Do you consider the price when purchasing a car or truck? Yes

5.) Do you consider fuel efficiency when purchasing a car or truck? Sort of, its not hugely important though

6.) Would you purchase a truck over a car? Yes

6a.) If yes, describe WHY you would choose a truck. Bed space, still carry 4 people, 4x4

6b.) If no, describe WHY you would NOT choose a truck.

7.) What is the first word you think of when you hear the term "truck"? Um 4x4, idk lol

8.) If the Ford Ranger was a guy, what kind of guy would it be? haha i have no idea
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  #21  
Old 10-28-2009
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Location: Plattsburgh, New York
Posts: 3,390
1.) Do you own a car or truck? Both

2.) Do you plan on purchasing a car or truck in the next year? Yes selling my 04.

3.) Do you plan on purchasing a car or truck in the next 5 years? Yes.

4.) Do you consider the price when purchasing a car or truck? Yes.

5.) Do you consider fuel efficiency when purchasing a car or truck? Yes.

6.) Would you purchase a truck over a car? Depends...

6a.) If yes, describe WHY you would choose a truck. Space, 4wd, like sitting higher up :)

6b.) If no, describe WHY you would NOT choose a truck. Fuel efficiency.

7.) What is the first word you think of when you hear the term "truck"? Full size truck.

8.) If the Ford Ranger was a guy, what kind of guy would it be? Small dude prolly 5ft lol...
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