Those are true nerf bars that mount to the frame using replacement cab bolts. They are a serious pain to install, but will snap a steel pole before they give way (Ask me how I know this
) For a pic of how they look on a Ranger, just look at my web site. I used to have the polished stainless ones, but now have chrome. There's also an install section on my site.
The DeeZee's look about the same as my Smitybilts. You can get those cheaper from ebay:
Smitybilt uses atthemart.com to sell their product, and they give really good prices through ebay. You can also call them direct and they will match the ebay price. They have great customer service. I was given a super discount after I banged up my stainless ones, and need a replacement. How many other compaines would do that?