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Old 01-18-2010
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Ford undecided on Ranger replacement?

Report: Ford undecided on Ranger replacement, but F-150 likely to be pressed into service — Autoblog

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Ford is deliberating, according to reports, over whether to replace the Ranger in the North American-market. The compact pickup is the second most popular in its class, at 55,600 units last year selling roughly half as many as Toyota does the Tacoma, and it was once the segment's best seller.

According to Pickuptrucks.com, Ford's Derrick Kuzak believes that most customers buying the Ranger use their vehicle like they would a car, rather than taking advantage of its inherent load-lugging utility. With that in mind, Kuzak says a more fuel-efficient F-150 – on which they're currently working – and new global small cars like the Fiesta and Focus could very well effectively replace Ranger in the North American market.

As it is, the most efficient 2010 Ranger is the base rear-wheel drive 2.3-liter four-cylinder model with a five-speed manual transmission, and it only achieves 22 miles-per-gallon city and 27 highway. When you look at that model with an automatic though, it nets 19/24. That's not all that much better than the much more capable F-150 with the three-valve 4.6-liter V8 and six-speed automatic, which gets 15/21. What's more, with an Ecoboost V6 F-150 widely expected in the not-too-distant future, we're betting on very similar economy numbers to the current automatic-equipped Ranger.

Development is still ongoing in Australia on the next-gen version of the foreign-market Ranger, which is a completely different truck from that sold in North America. However with the Fiesta, Focus and soon the Mondeo/Fusion abandoning their regional entrenchments in favor of global universality, the prospect of bringing the Australian Ranger home to roost still isn't outside the realm of possibility, but doesn't sound all that likely, either.

this is a no brainer. revamp the ranger and dominate the market. the ranger hasnt changed since the early 90s and it still sells nicely. i dont know what their smoking, but i dont see a focus being a replacement to it or an f150 to someone who needs to haul little things and doesnt need that big of a truck.
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Old 01-18-2010
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i can think of a few things my ranger can do better than my f-150. i think its lame that there will be no compact/ midsize truck option in the near future. i think fords just shooting them selfs in the foot. most people that buy rangers do so because they simply dont need a fullsize, but they need something more capable than a damn car not too mention they are cheaper than a similarly equipped f-150 . why doesnt ford apply the new engine technology to the ranger that they are planning for the f-150 and boost the rangers MPG's as well. it just seems stupid to kill something thats still competitive in the truck market.
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Old 01-18-2010
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how does a compact car replace a truck? haha
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Old 01-18-2010
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Originally Posted by Willzane View Post
Report: Ford undecided on Ranger replacement, but F-150 likely to be pressed into service — Autoblog




this is a no brainer. revamp the ranger and dominate the market. the ranger hasnt changed since the early 90s and it still sells nicely. i dont know what their smoking, but i dont see a focus being a replacement to it or an f150 to someone who needs to haul little things and doesnt need that big of a truck.
No ****. They're definitely smoking something pretty potent. The Ranger has been around since 1983 and is still going pretty damn strong if not stronger since 2005 when the last S10 rolled off the line and done even better when Chrysler was bought out by Fiatt an itaillian manufacturing company. The ranger just flat out needs to be redesigned and revamped. It's pretty bad when I can open my LMC Truck catalog and get a hood for a 1998 Ford ranger standard cab and yet it still bolts to an 08 model and little or no difference is seen. Plus why would Ford get rid of a truck that sells, it's affordable, and gets pretty decent mpg's which is what 70% of the public is after anyway. Not everyone can afford a $35,000 dollar truck and they might not need that size of a truck to begin with. If Ford Motor Company gets rid of the ranger, it would be business suicide in my book. Plus according to GM they regret getting rid of the S10 because their replacements aint doing to hot as far as sales goes. The S10's are out selling they're replacements which is bad. Ford will regret it if they do get rid of the ranger I can promise you that.
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Old 01-18-2010
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Originally Posted by 01_ranger_4x4 View Post
why doesnt ford apply the new engine technology to the ranger that they are planning for the f-150 and boost the rangers MPG's as well. it just seems stupid to kill something thats still competitive in the truck market.
x2 ... that 3.5 ecoboost (i think) that was put in the sable would be awesome in a ranger.
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Hell just adding a V8 option would open new doors and design possibilties that they never thought of in the past.
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Old 01-18-2010
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Originally Posted by Melt View Post
x2 ... that 3.5 ecoboost (i think) that was put in the sable would be awesome in a ranger.
I agree with that. It would get awesome mpgs too. The 5.4 option would be kool too.
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Old 01-18-2010
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What i think is funny is that ford has a habit of canceling best selling vehicles take the Taurus for example they canceled it replaces it with the for 500 and it does horrible so what do they do rename the 500 the Taurus and then that doesnt work so they redesign.. what they need to do is listen to what the people who drive the trucks everyday and see what they would change
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Old 01-18-2010
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there was word on a retro style of the f-100
scaled down to the ranger size of course
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Old 01-18-2010
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What i think is funny is that ford has a habit of canceling best selling vehicles take the Taurus for example they canceled it replaces it with the for 500 and it does horrible so what do they do rename the 500 the Taurus and then that doesnt work so they redesign.. what they need to do is listen to what the people who drive the trucks everyday and see what they would change
Basicly what seems hot to me has already been done and the older body styles are it. Take for example the Challenger and the Mustang went back to the older body styles but kept the new tehnology. V8 conversions have been done on Ford rangers for nearly 30 years now. Why not put one in at the factory? and the name Ranger aint exactly new either for example a 1967 Ford F100 "Ranger edition". the second design I'd look at doing a 1956 F100 body style but keep today's technology and go with a Factory 5 Racing Cobra side pipe exhaust system. and I'd chop the top about 2 inches for a lit bit better areodynamic purposes. Cause the body style on a 1956 F100 has rounded components. The interior needs some drastic improvement to say the least.
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Old 01-18-2010
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I bet Ford brings in record numbers even with the ranger gone. Look at their marketing right now, they market what sells. You never see a commercial for a ranger for a reason
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Old 01-18-2010
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Originally Posted by Melt View Post
x2 ... that 3.5 ecoboost (i think) that was put in the sable would be awesome in a ranger.
Would be awesome but who can afford it and would you buy it if you could? You know that a 3.5TT, V8 or diesel would drive the cost of the Ranger up to the same or probably more than a Tacoma. If you guys are already b!tching that Tacomas are too much then none of you would pay the same for a Ranger. Also you need to think that other countries have a diesel option and 4 true doors on Rangers because Rangers, Tacomas and other similar trucks are the biggest you can buy. Here if you need a heavy duty truck you buy the heave duty truck option.

I think Ford should make the Ranger into a mid size for the US. You can still get a mini mid size truck. It's called a single cab.

Last edited by whippersnapper02; 01-18-2010 at 08:06 PM.
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Old 01-18-2010
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Here's another option...

Here's another option that would sell like crazy. They had a 2 cycle 4 banger in 1986 that was diesel. LMC Truck is the only place I know of that still sells the actual turbocharger and exhaust components for that model and engine. Why not put a 4 cylinder diesel engine that's more fuel efficient here in america rather than overseas like in austraila? If Ford Motor Company does get rid of the Ranger they just as well dig their own graves and burry themselves because it seems to me that the only thing selling now is the Rangers, Mustangs and a few Focuses. If they held a foucus group and asked the public what it would like to see in the next model year Ranger and looked at possible design ideas from this site and a few others they'd come out with a killer truck that everyone would want. But they seem to be too stupid and stubborn to consider otherwise to me. This is where the custom hotrod/streetrod industry would come in handy.
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Old 01-18-2010
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well if they take and add a v8 option or even better a Turbo Diesel option. Add a true 4 door option. add some other options to compete with a Taco. A new interior... I mean check out the Euro Ranger, Asian Ranger, Middle Eastern Ranger, South American Ranger, and then the NA ranger... I think they should not ditch a midsize truck at all.
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Old 01-18-2010
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I think we should all send emails to ford design and tell them what we want to see
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Old 01-18-2010
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Originally Posted by 04blackedge View Post
I bet Ford brings in record numbers even with the ranger gone. Look at their marketing right now, they market what sells. You never see a commercial for a ranger for a reason
Hey Trent. Well I think they do too but they also become complacent as well. The Ranger has been around and change is needed yes but they can redesign in so many different areas that it aint funny no more. You climb into a 1997 model, then into a 2002 model then climb into one of todays model and you'll swear that the interior is the same with very little or no changes made. there's so many different things you can do with this truck that it's amazing. I'm a Ford man and if I had a choice it would be a Ford. GM's Canyon and Colorado trucks are indeed overpriced junk. I won't buy toyota for several reasons namely due to price and there are no dealers in my area either.
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Old 01-18-2010
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x2 ... that 3.5 ecoboost (i think) that was put in the sable would be awesome in a ranger.
That's such a sorry excuse for a turbo motor.
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Old 01-18-2010
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Originally Posted by knightmare1015 View Post
Here's another option that would sell like crazy. They had a 2 cycle 4 banger in 1986 that was diesel. LMC Truck is the only place I know of that still sells the actual turbocharger and exhaust components for that model and engine. Why not put a 4 cylinder diesel engine that's more fuel efficient here in america rather than overseas like in austraila? If Ford Motor Company does get rid of the Ranger they just as well dig their own graves and burry themselves because it seems to me that the only thing selling now is the Rangers, Mustangs and a few Focuses. If they held a foucus group and asked the public what it would like to see in the next model year Ranger and looked at possible design ideas from this site and a few others they'd come out with a killer truck that everyone would want. But they seem to be too stupid and stubborn to consider otherwise to me. This is where the custom hotrod/streetrod industry would come in handy.
Where are you seeing its only Rangers selling??? The F-150 is the best selling truck in America, period
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Old 01-18-2010
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Originally Posted by btm757 View Post
I think we should all send emails to ford design and tell them what we want to see
yep. maybe then we'd see some drastic but much needed changes. I swear even the wheelbase seems the same as it was well over 10 years ago now.
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Old 01-18-2010
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Originally Posted by knightmare1015 View Post
Hey Trent. Well I think they do too but they also become complacent as well. The Ranger has been around and change is needed yes but they can redesign in so many different areas that it aint funny no more. You climb into a 1997 model, then into a 2002 model then climb into one of todays model and you'll swear that the interior is the same with very little or no changes made. there's so many different things you can do with this truck that it's amazing. I'm a Ford man and if I had a choice it would be a Ford. GM's Canyon and Colorado trucks are indeed overpriced junk. I won't buy toyota for several reasons namely due to price and there are no dealers in my area either.
What does that have to do anything with my post? I didn't say anytime about how all the models are the same or about the interior.
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Old 01-18-2010
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Originally Posted by Melt View Post
x2 ... that 3.5 ecoboost (i think) that was put in the sable would be awesome in a ranger.
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Originally Posted by knightmare1015 View Post
Hell just adding a V8 option would open new doors and design possibilties that they never thought of in the past.
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Originally Posted by knightmare1015 View Post
I agree with that. It would get awesome mpgs too. The 5.4 option would be kool too.
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Originally Posted by cheese_man View Post
there was word on a retro style of the f-100
scaled down to the ranger size of course
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Originally Posted by whippersnapper02 View Post
Would be awesome but who can afford it and would you buy it if you could? You know that a 3.5TT, V8 or diesel would drive the cost of the Ranger up to the same or probably more than a Tacoma. If you guys are already b!tching that Tacomas are too much then none of you would pay the same for a Ranger. Also you need to think that other countries have a diesel option and 4 true doors on Rangers because Rangers, Tacomas and other similar trucks are the biggest you can buy. Here if you need a heavy duty truck you buy the heave duty truck option.

I think Ford should make the Ranger into a mid size for the US. You can still get a mini mid size truck. It's called a single cab.
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Originally Posted by btm757 View Post
well if they take and add a v8 option or even better a Turbo Diesel option. Add a true 4 door option. add some other options to compete with a Taco. A new interior... I mean check out the Euro Ranger, Asian Ranger, Middle Eastern Ranger, South American Ranger, and then the NA ranger... I think they should not ditch a midsize truck at all.
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Originally Posted by btm757 View Post
I think we should all send emails to ford design and tell them what we want to see
Sending an e mail would do no good. Everyone seems to be describing the sport trac to me. the V8 option/ 4 door/ Still a truck! I been considering the sport trac here lately, I just dont like the front ends I think they need the ranger front end! haha But writing an e mail would get you a response like "Dear valued customer, Thank you for emailing The Ford Design Team! At the moment we are working on a new ranger design for ford that encompasses.the older body style rangers with our new technology. As for the V8 option, there will be no such option from factory. Thanks for emailing us, (Name)(Job title)"
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Old 01-18-2010
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Originally Posted by 04blackedge View Post
Where are you seeing its only Rangers selling??? The F-150 is the best selling truck in America, period
excuse me! I think you need to turn on the tv Trent. The F150 is a great truck yes and it does sell yes, but how many can go out and pay about $35,000 dollars plus for a truck with todays economy. Explain why Autozone, Advance Auto and Carquest autopart chains are choosing the Ranger over the F150. and explain why the Ranger's "fleet sales" are far ahead of the F150. Sorry Trent but you need to look at the bigger picture my friend. here's what I'm talking about: an individual customer might pick the F150 over the ranger but that's only one aspect as an individual consumer. You also have to consider Fleet sales. Think about it for moment. say you're looking at buying a fleet of trucks for your business and don't want to spend alot of money. Your told so many F150s for a certain price and yet for the same price you can 2 extra trucks if you go with the Ranger. As far as the individual who wants to buy a single truck the F150 will win over the Ranger no doubt, but as far as fleets go, the Ranger slaughters the F150 very badly because THEY'RE CHEAP.
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Old 01-18-2010
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The Ranger has something that the F150 doesn't.... low profit margins. The reason the Ranger won't get updated has to do with that. Ford won't invest the time to put a V8 or a diesel into it because it wont sell. I for one don't think the compact truck warrants a V8. If you really need a V8 power and capabilities, then you don't need a compact. As was said above my post, Ford already builds the vehicle with 4 doors, a bed, a V8, a full frame and is smaller than an F150... and how is that selling? Yeah it's now and it's dead too.

I would like the Ranger to stay close to the same size. Something that slots in between the current model and the Tacoma (i think the Taco is too big). Keep it 4 cylinder and V6 ONLY and leave the body configurations alone except for adding a crew cab model. The 3.5 would be a nice V6 in it tuned to about 250hp. It already makes more than that in other NA applications. I wouldn't have a problem with the 2.0L Ecoboost motor being the base engine, but we know cost issues will prevent that in the fleet truck market. Put a decent NA 4 banger in there for the mileage models and the delivery trucks.

Too bad if they do all of that, it will cost as much as the current Taco. Oh well.


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That's such a sorry excuse for a turbo motor.
Why do you think that?
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Old 01-18-2010
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Originally Posted by 04blackedge View Post
What does that have to do anything with my post? I didn't say anytime about how all the models are the same or about the interior.
Basicly those are ideas that would be great to see if they keep the Ranger and redesign it. you're just trying to run me off it seems to me because I'm the only one you're attacking. Ford has not said if they're keeping the ranger. They've already damn near committed business suicide already by getting rid of the Taurus. Now it's back. They tried the old thunderbirds too and it failed miserably. the point being they don't listen to the public and think they're way better than any manufacturer out there and that simply isn't always the case.
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Old 01-18-2010
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Originally Posted by knightmare1015 View Post
excuse me! I think you need to turn on the tv Trent. The F150 is a great truck yes and it does sell yes, but how many can go out and pay about $35,000 dollars plus for a truck with todays economy. Explain why Autozone, Advance Auto and Carquest autopart chains are choosing the Ranger over the F150. and explain why the Ranger's "fleet sales" are far ahead of the F150. Sorry Trent but you need to look at the bigger picture my friend. here's what I'm talking about: an individual customer might pick the F150 over the ranger but that's only one aspect as an individual consumer. You also have to consider Fleet sales. Think about it for moment. say you're looking at buying a fleet of trucks for your business and don't want to spend alot of money. Your told so many F150s for a certain price and yet for the same price you can 2 extra trucks if you go with the Ranger. As far as the individual who wants to buy a single truck the F150 will win over the Ranger no doubt, but as far as fleets go, the Ranger slaughters the F150 very badly because THEY'RE CHEAP.
You have seriously lost your mind, I'm not even going to bother to argue with you. Go look at the sales figures, wait you probably would still make up random facts after that.
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